Under “Demand Management Trilogy”, I have already published two articles. The first article is on “Demand Planning” wherein you can understand it very comprehensively and the second article is on “Demand Forecasting” which is a buzz word in Sales and Marketing industry and give insights to top-management for all important business decision making which helps the business to meet future customer demand. Despite both these concepts are still relevant and provide insights to C-level executives to make strategic decisions, both are missing capability to address the near future demand which is dependent on current and real-time events. To incorporate the capability of anticipating near future demand in traditional forecasting method, a concept of “Demand Sensing” has evolved and it is the topic of the third and final article of “Demand Management Trilogy”
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Procurement professional working at AMUL with a decade of versatile experience in Materials Procurement, Supply Chain, Contracts Management, Warehousing, Logistics and Project Management. Business Development and Financial Operations were also fields of expertise. Started “Sourcing and Supply Chain” to share knowledge and business expertise for strengthening the procurement process and agile supply chain.
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